T-Shirt Going Viral

He has been saying it for two thousand years; it just took a while to catch on. Going Viral puts a marble philosopher on your back — beard, bare shoulder, the raised finger of someone who is about to be right — and dresses him for the present: black sunglasses, and a robe in a red so loud it is the only colour on the piece. GOING VIRAL is sprayed underneath in white, the way a name gets sprayed on a wall when it starts to matter. The joke is on the timeline, not on him. Ideas are slow; attention is fast; sometimes the old man wins the internet. The chest carries the same figure at small size, so you get the signature from the front and the full portrait behind. Keep the rest of the outfit dark and let the red robe be the loud one. Cut oversized and boxy with dropped shoulders, on a dense 250 GSM cotton jersey. Ribbed crew neck, woven label. Unisex. Fit note: cut oversized on purpose. Take your usual size for the drop we designed; size down if you want it closer to the body. Exact measurements are in the size guide. Guilty of elegance.